Google’s cloud storage service, Google One, has crossed a significant milestone, reaching 100 million paying subscribers. This achievement comes amidst a wave of AI-focused announcements from the tech giant, culminating in the launch of a new AI Premium Plan for Google One.
AI integration takes centre stage: The new plan adds advanced AI features to the existing Premium tier, which already includes 2 TB of shareable storage. Users will gain access to the advanced version of Google’s AI assistant, Gemini, and soon find its capabilities integrated into core Google services like Gmail, Docs, and Slides. This move echoes Microsoft’s Copilot Pro, offering advanced AI-powered assistance for an additional monthly fee.
Building on Momentum: Celebrating the 100 million subscriber milestone on X (formerly Twitter), Sundar Pichai, CEO of Google and Alphabet, acknowledged the momentum and highlighted the new AI Premium Plan. Here’s the tweet that Pichai posted on X:
We just crossed 100M Google One subscribers! Looking forward to building on that momentum with our new AI Premium Plan (launched yesterday) offering AI features like Gemini Advanced, plus Gemini in Gmail, Docs + more coming soon. https://t.co/m7zAVop7P6 pic.twitter.com/sMdwJeq0iU
— Sundar Pichai (@sundarpichai) February 9, 2024
From storage to suite: Google One launched in 2018 as an evolution of its Drive storage solution, offering expanded space and additional features. From its initial US launch, it has blossomed into a comprehensive suite encompassing device backups, a VPN, Google Store rewards, premium features for various Google services, and more.
The future of Cloud storage: Google’s focus on AI integration through the new Premium Plan suggests a renewed commitment to fostering user engagement and leveraging its AI advancements in everyday applications. This shift paves the way for an exciting future where AI tools seamlessly blend into our digital lives, offering enhanced capabilities and personalised experiences.
Additional details: The AI Premium Plan costs $19.99 per month, similar to Microsoft’s Copilot Pro. Google One’s free tier still offers 15 GB of storage, with paid plans starting at 100 GB for $1.99 per month.