New Delhi: Tata Digital, the online retail arm of Tata Group, which operates the super app, Tata Neu may receive a $1 billion fund infusion from its parent holding company as part of a revamp plan. Tata Digital is also eyeing a new mid-senior level leadership to spearhead its renewed push in the online retail space.
Tata Digital is currently headed by Naveen Tahilyani, who worked with Tata AIA Life Insurance earlier. Tahilyani succeeded Pratik Pal.
Tata Sons plans to infuse more funds into Tata Digital over the next 5 years, over and above the existing $2 billion invested in the super app operator, the Economic Times reported, citing people familiar with the matter.
What is Tata Neu?
Tata Neu is the super app operated by Tata Digital which houses its digital-first brands such as pharmacy and lab testing focused 1mg, e-grocer BigBasket, e-marketplace Tata Cliq, jewellery and wearables brands Tanishq and Titan, Taj Hotels, and Air India Express. Tata Neu is also integrating Air India into the app.
Tata Digital is also likely to revamp its rewards programme, NeuPass. The platform also offers co-branded credit cards with HDFC Bank.
Tata Neu food delivery?
Tata Neu is also eyeing a foray into the food delivery space, dominated by homegrown giants Zomato and Swiggy, the Moneycontrol reported, citing people familiar with the matter. Tata Digital may pilot the offering in closed user groups, according to the report.
The case for a food delivery business is made by the high-frequency nature of the offering. Users are likely to return more often to Tata’s app for food delivery, expanding the possibility for them to explore other offerings on Tata Neu, said one of the persons cited above.
Tat Digital may also explore food delivery offerings via ONDC, the government-owned plug-and-play platform for e-commerce. Currently, the food tab on Tata Neu only features menus from restaurants operated by the Taj group of hotels
Tata Digital has witnessed several high-profile exits over the past one and a half years. These names include:
Chief software architect Pavan Podila
Chief information security officer Samir Aksekar
Head of travel Rajiv Subramanian
Chief business officer Gunjan Ghai
Head of investments and neobanking Prateek Mehta
Chief product officer Sharath Basu
Chief strategy and business officer Shivcharan Pulugurtha